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Dealer Highlight: Alex and Margot Platt, The Platt Group at Compass
Title: Principals and broker associates
Expertise: 12+ years as licensed brokers; owned and operated their very own brokerage for 4 years earlier than aligning with Compass
Location: Boca Raton, Florida
Brokerage full identify: Compass Florida
Rankings: Persistently ranked within the prime half of the highest 1 p.c of brokers nationwide
Crew measurement: We’ve 13 brokers on our workforce
Transaction sides: +/- 200 transactions per yr
Gross sales quantity: In 2022, we had $151,000,000+ in gross sales
Awards: High 50 Compass brokers in Florida, prime 40 workforce in Florida, and prime 2 workforce in Boca Raton by measurement from The Wall Avenue Journal
What’s crucial factor you realized in class?
Don’t let college get in the best way of your schooling. Faculty is nice for some, however what you actually get out of faculty is the expertise and other people. This can be very necessary to community, even at a younger age when in class as a result of you’ll by no means know when you’ll run into them once more and also you need to be sure to left a robust impression on them.
What’s the perfect recommendation you ever received from a mentor or colleague?
Should you might decide and select your purchasers, you’d have none. This can be very necessary to present all purchasers equal consideration and care.
What do too few brokers know that may make their lives simpler?
Relationships with different brokers are extraordinarily necessary and so is a robust social media presence. We accomplish that many gross sales with different brokers on houses which have by no means been listed, that wouldn’t occur with out sturdy relationships inside the business and a big following on social media.
What was your most memorable transaction?
My most memorable transaction should be one which we did again in 2019, proper earlier than the COVID pandemic started. My spouse and I do a extremely nice job of holding our social media updated and at all times posting our newest listings.
We dwell in Royal Palm Polo in Boca Raton, Florida, and Margot had posted a bunch of images of one among our off-market listings within the neighborhood. Apparently, our consumers, who had been residing in California on the time, in some way discovered our web page and clicked on the put up. The customer ended up clicking the Royal Palm Polo location tag and commenced to fall in love with the vibe and magnificence of the houses.
Lastly, the spouse determined to non-public message us on Instagram to ask us if we preferred the neighborhood and ask some questions. We hit it off instantly and informed them that we do a whole lot of enterprise contained in the neighborhood and would love to indicate them round in the event that they ever come down.
Nicely, our consumers from California stated, “We don’t have time to return look and we need to be in RPP. Should you assume one thing particular is accessible in there, we’ll take it, sight unseen. We belief you!”
The subsequent day an off-market itemizing got here throughout our desk and we despatched it to them realizing they’d find it irresistible. They instantly put a suggestion in, and it was accepted.
Quick ahead to as we speak and the home has actually doubled in worth, they usually have change into a few of our greatest associates within the space. The ability of social media is actual. Don’t be afraid to go for it on there and check out all the things, even when it feels foolish.