We’re pleased to announce that Emel Meteoglu, Vice President of Product at B-Inventory, has been named one of many Prime 50 Girls Leaders of San Francisco for 2023 by Girls We Admire!
Emel is an completed govt and product chief with a ardour for constructing easy-to-use, helpful, and progressive merchandise from the bottom up at a world scale, from defining the technical structure to getting ready to go to market technique. At B-Inventory, she leads a staff answerable for product growth, income progress, consumer expertise, analytics, and company and product technique.
Be taught extra about Emel’s background and imaginative and prescient for B-Inventory beneath.
Q: Are you able to inform us a bit of bit about your background?
“I went to highschool in Turkey for Product Administration Engineering. I do know it’s a cliché, however I knew from a younger age that I needed to grow to be a product supervisor to bridge the hole between enterprise (gross sales, advertising and marketing, assist) and engineering.”
Q: What introduced you to B-Inventory?
“A few issues had been occurring in my life. One, I used to be prepared for a brand new journey, however I needed to do one thing significant. I needed to make use of my expertise to assist folks. The second factor occurring was, we’d simply gotten a home and I used to be procuring loads, and shopping for furnishings—and sadly, I used to be returning a few of it. Because of the excessive value, should you pay full value and suppose the merchandise could also be broken, as an finish consumer, you need to return it. You need to be sure that if you’re paying full value, you’re getting the best high quality attainable.
As she went via the method of returning a desk she’d ordered that arrived with a dent on it, her mother and father—who had been visiting—had been amazed by the versatile return insurance policies, which aren’t distinguished in Emel’s native Turkey: “If you wish to return one thing there, you actually must combat. Even when it’s faulty, chances are you’ll not get your a refund. The client isn’t at all times proper.”
This acquired Emel pondering: within the midst of seemingly limitless returns, the place does the merchandise find yourself, and the way a lot waste is being generated? Is there a solution to go these returned gadgets on to secondary finish customers and generate financial savings? The reply she got here up with was: via “second life givers;” Emel’s time period for consumers. And simply as she contemplated these prospects, B-Inventory reached out, as if via serendipity.
“I do know there are lots of conventional liquidation channels, however this trade is so fragmented and open to disruption. We will undoubtedly construct one thing helpful for everyone—retailers, resellers, and finish customers! Furthermore, this additionally acquired me pondering that I can really not solely assist folks, however assist Earth by giving these merchandise a second, third, fourth life. That actually drew me in. I’m lastly going to do one thing significant, so 10 years from now I can inform my children the platform we constructed helped convey billions of returned merchandise again to life. I’m very enthusiastic about what we are able to construct. The alternatives that we are able to create for resellers and for fixing inefficiencies, and the ache factors that we are able to clear up for retailers is limitless. As I inform my very own staff, sky’s the restrict. We simply have to focus and construct it proper.”
Emel’s imaginative and prescient for B-Inventory goes past promoting overstock to vetted consumers—it means that we are able to grow to be a significant participant within the gig financial system, fostering the way forward for consumers and serving to them not solely develop, however be taught alongside the way in which:
Q: How do you envision B-Inventory enabling folks to develop into elite consumers?
“Uber has 900,000 drivers within the U.S. It’s not unrealistic to think about having a million second life givers assist us discover returned merchandise second houses.
The variety of second life givers is barely restricted by the variety of adults within the inhabitants, and also you don’t even must personal a automobile to start out your aspect hustle! That is why I consider the sky’s the restrict: we are able to lengthen our platform in a method that we may help second life givers begin their enterprise in the event that they don’t know the right way to begin; assist them create their very own web site, receive a enterprise license, or present training: Enterprise 101. We are going to stroll with them, aspect by aspect from the start. We are going to assist them construct, handle, and develop their enterprise in order that an increasing number of folks can do that job and assist us convey extra merchandise into life.
Q: What’s your imaginative and prescient for sellers?
On the vendor aspect, we’d like to consider how we are able to onboard extra merchandise onto our platform. How can we make sellers’ lives simpler? How can we combine extra into the vendor so it’s much less cumbersome for them and it’s straightforward to add the stock in our system? How can we clear up different issues for them via scanning, lotting, and sorting?”
Q: Sooner or later, what do you hope you may say you probably did with B-Inventory?
“I’m envisioning that there will probably be state legal guidelines that say no reusable product goes to landfill; it should be resold. I would additionally prefer to see B-Inventory because the ecosystem of giving merchandise a second life, in order that it connects all of the gamers, reminiscent of returns and stock administration companies, logistics, warehouses and achievement facilities, and even different liquidators!
Once I see these two issues taking place, I’ll say we made it: we created a platform to save lots of Earth. And that’s what I’ll attempt so long as I’m right here.”
Requested what her necessities are for working with a product or firm, Emel had this to say:
“As a product supervisor and chief, serving to others is what motivates me. I need to construct helpful merchandise which are straightforward to make use of and progressive. These are my three standards:
It ought to disrupt the present trade and the methods by which we function.
It needs to be helpful to others by addressing their ache factors and offering worth.
It needs to be intuitive and easy.”
